What does PRM stand for?
Partnership Return Management
Partner Relationship Management
Partner Reluctance Management
Partner Relationship Monotony
What is an ecosystem in the context of partnerships?
A science term
An orchestration of all your indirect channels leading to scaled access to customers
Just a tech integration
A network of plugins that can scale your software
How much revenue can a partner program bring in a year?
As much as 25%
As much as 75%
As much as 100%
As much as 50%
What industries leverage partnership management programs the most?
Creative arts and community services
Hardware, software, healthcare and manufacturing
Construction and engineering
Restaurants, beverages and hospitality
Key benefits to a partnership program?
Better network connections and easier access to business intel
Sweet optics and good marketing
Recruiting, retaining and delighting customers
Making new friends
Top skills every partner program manager should have include:
Communication, relationship building, business development, product knowledge
Customer success, sales, time management, technical aptitude
None of the above
All of the above
Risks of executing partnership programs poorly?
Your IT department gets mad at you
There are no risks!
Unhappy partners, decreased market presence, higher customer turnover
There are some risks but they wouldn’t impact the business
What are some key things that make up a strong partnership profile
Strong customer base, ability to produce results and willingness to engage
Great personality, attractive and smart
Proud, hard-working and efficient
Contractual obligations, interest in customers and specialized
What are some traditional ways of working partner management programs replace?
Admin work, data collection and relationship management
Financial management, bookkeeping and accounting
Marketing, product development and product delivery
None of the above
When is an ideal time to launch a partnership program?
Before you’ve built your product
Once you’ve raised a round of funding
Once you’re a large enterprise organization
Once you’ve achieved product market fit