What does PRM stand for?
Partner Reluctance Management
Partner Relationship Management
Partnership Return Management
Partner Relationship Monotony
What is an ecosystem in the context of partnerships?
A science term
A network of plugins that can scale your software
Just a tech integration
An orchestration of all your indirect channels leading to scaled access to customers
How much revenue can a partner program bring in a year?
As much as 100%
As much as 75%
As much as 25%
As much as 50%
What industries leverage partnership management programs the most?
Creative arts and community services
Construction and engineering
Restaurants, beverages and hospitality
Hardware, software, healthcare and manufacturing
Key benefits to a partnership program?
Sweet optics and good marketing
Better network connections and easier access to business intel
Recruiting, retaining and delighting customers
Making new friends
Top skills every partner program manager should have include:
Communication, relationship building, business development, product knowledge
Customer success, sales, time management, technical aptitude
None of the above
All of the above
Risks of executing partnership programs poorly?
There are no risks!
Your IT department gets mad at you
Unhappy partners, decreased market presence, higher customer turnover
There are some risks but they wouldn’t impact the business
What are some key things that make up a strong partnership profile
Proud, hard-working and efficient
Contractual obligations, interest in customers and specialized
Great personality, attractive and smart
Strong customer base, ability to produce results and willingness to engage
What are some traditional ways of working partner management programs replace?
Admin work, data collection and relationship management
Financial management, bookkeeping and accounting
Marketing, product development and product delivery
None of the above
When is an ideal time to launch a partnership program?
Once you’ve achieved product market fit
Once you’ve raised a round of funding
Once you’re a large enterprise organization
Before you’ve built your product