What does PRM stand for?
Partner Relationship Management
Partner Relationship Monotony
Partnership Return Management
Partner Reluctance Management
What is an ecosystem in the context of partnerships?
A network of plugins that can scale your software
A science term
An orchestration of all your indirect channels leading to scaled access to customers
Just a tech integration
How much revenue can a partner program bring in a year?
As much as 25%
As much as 100%
As much as 50%
As much as 75%
What industries leverage partnership management programs the most?
Creative arts and community services
Restaurants, beverages and hospitality
Construction and engineering
Hardware, software, healthcare and manufacturing
Key benefits to a partnership program?
Better network connections and easier access to business intel
Making new friends
Recruiting, retaining and delighting customers
Sweet optics and good marketing
Top skills every partner program manager should have include:
Communication, relationship building, business development, product knowledge
Customer success, sales, time management, technical aptitude
None of the above
All of the above
Risks of executing partnership programs poorly?
Unhappy partners, decreased market presence, higher customer turnover
There are some risks but they wouldn’t impact the business
There are no risks!
Your IT department gets mad at you
What are some key things that make up a strong partnership profile
Contractual obligations, interest in customers and specialized
Proud, hard-working and efficient
Strong customer base, ability to produce results and willingness to engage
Great personality, attractive and smart
What are some traditional ways of working partner management programs replace?
Admin work, data collection and relationship management
Financial management, bookkeeping and accounting
Marketing, product development and product delivery
None of the above
When is an ideal time to launch a partnership program?
Once you’ve achieved product market fit
Before you’ve built your product
Once you’re a large enterprise organization
Once you’ve raised a round of funding